Elena V ,Italy
Marketing
"I've tested ad creative for various campaigns on TheyRank and the feedback helped tremdendously."
Authentic in the Age of AI
As the artificial intelligence arms race accelerates and the world becomes saturated with generative content, TheyRank’s ability to tap into human intelligence and authentic human opinions becomes increasingly vital.
AI may master skills, automate tasks, and mimic expertise, but it can never replicate human opinions forged by lived experience and human emotion. That’s why we’re building tools to help everyone easily and affordably harness honest human insights.
Who We Are
Our parent company, HICH (Human Intelligence Community Hub), was founded in the UK in 2018 with a simple but powerful mission: to democratise market research.
Born from the belief that getting fast and honest public feedback should be available to everyone, HICH launched its first product, the namesake HICH app, which enables anyone to give or receive opinions in seconds.
Building on the runaway success of the HICH app, the team set out to create a fast, affordable way for creatives, marketers, decision-makers, and image-lovers to run image-based research, and in 2024, TheyRank was born. By tapping into HICH app’s voter base, TheyRank is able to get images ranked from best to worst by real people in minutes.
Our Values
At TheyRank, our values are rooted in those of our parent company, HICH, and they guide everything that we do:
Human
Opinions from real people matter more than ever. That’s why our data is always sourced from humans - not machines.Intelligence
We empower better decisions through genuine human insight, turning opinions into meaningful, actionable data.Community
HICH app’s dedicated voters share their opinions willingly, because they enjoy influencing real-world outcomes.Hub
We aim to be the hub for fast, authentic feedback, connecting decision-makers with real people in real time.What We’ve Built
TheyRank
TheyRank is a next-generation image-based research platform that delivers rapid, real-time feedback from real people. Designed for creatives, marketers, decision-makers, and image-lovers, it turns opinions into powerful insights.
HICH App
The HICH app is a social, image-led polling platform where users give and get opinions for fun. It’s a vibrant community powered by curiosity, transforming market research into an engaging and effortless endeavour.
TheyRank API
TheyRank API is a white-label software for businesses with extensive photo libraries or customer-uploaded images.
This first-of-its-kind tool gets images users are considering selecting ranked from best to worst by real people in real time to boost user confidence and satisfaction.
This first-of-its-kind tool gets images users are considering selecting ranked from best to worst by real people in real time to boost user confidence and satisfaction.
What Our Customers Are Saying
What they say about us
Amy Sanders ,U.K
Photography
"What a super idea! I have loved using TheyRank to find out which of my photos the public likes the most!"
Jennifer Eldridge ,U.K
Event Space Hire
"Inquiries into booking my event space have surged since I changed my photos according to TheyRank's voters' opinions. THANK YOU!!!"
Omar Abadi ,U.K
Business Photos
"I got two interview requests within days of switching my LinkedIn and and CV photos based on TheyRank's recommendations."
Katie King ,Australia
E-commerce
"I've seen a serious uptick on people clicking on my products and visiting my page since using TheyRank to select my product images."
Cormac ,Northern Ireland
Online Dating
"I noticeably got more matches after using TheyRank to help select photos for my profile."
Kristen K ,
Malta
"I wish this platform existed sooner! I am recommending it to all of my creative friends."
David Monks ,
Australia
"It was reassuring to know that people thought my CV and LinkedIn photo conveyed trust and professionalism."
Matt Byway ,
Australia
"Not only did my engagement increase, but so did people signing up to my courses."
Elena V ,Italy
Marketing
"I've tested ad creative for various campaigns on TheyRank and the feedback helped tremdendously."
Amy Sanders ,U.K
Photography
"What a super idea! I have loved using TheyRank to find out which of my photos the public likes the most!"
Jennifer Eldridge ,U.K
Event Space Hire
"Inquiries into booking my event space have surged since I changed my photos according to TheyRank's voters' opinions. THANK YOU!!!"
Omar Abadi ,U.K
Business Photos
"I got two interview requests within days of switching my LinkedIn and and CV photos based on TheyRank's recommendations."
Katie King ,Australia
E-commerce
"I've seen a serious uptick on people clicking on my products and visiting my page since using TheyRank to select my product images."
Cormac ,Northern Ireland
Online Dating
"I noticeably got more matches after using TheyRank to help select photos for my profile."
Kristen K ,
Malta
"I wish this platform existed sooner! I am recommending it to all of my creative friends."
David Monks ,
Australia
"It was reassuring to know that people thought my CV and LinkedIn photo conveyed trust and professionalism."
Matt Byway ,
Australia
"Not only did my engagement increase, but so did people signing up to my courses."